A music video is a video or film which accompanies a piece of music or song. The role of the modern music industry is to create a song and accompany it with a film, this is to get the music video out there onto tv channels to eventually sell more. Most people listen to music these days via youtube and tv channels. Every week a music channel show does the 'Top 40' and if a song which may be in the top 40 for example: Number 9, does not have a music video, the song will not be played. This then leaves the audience to either wonder what the song sounds like, and to research it, or the other half of the audience will forget about it and not be bothered. Music video's these days are becoming more outrageous so they catch more media coverage. for example, Miley Cyrus - Wrecking Ball, was in the top 40 for weeks due to so many people watching it because it was her debut music video showing the change of how she has grown up since Hannah Montanan to now. Audiences are growing constantly and demand artists to make music videos so they can easily watch them and feel like they interact with them more along their journey to fame.
1. In 1894 sheet music publishers Edward B. Marks and Joe Stern hired an electrician (George Thomas) and various performers to promote sales of their song 'The Little Lost Child'. Using a magic lantern Thomas projected a series of still images onto a screen simultaneous to live performances. This is now known as illustrated song - A step towards the music video.
4. Another major aspect that helped was musical films. Several well known music videos have imitated the style of the classic Hollywood musicals. An example of this is Madonna's - Material Girl. In this video she is imitating the well known singer and actress Marilyn Monroe as she was seen as an iconic figure of her time. Her is doing this is by conveying to the audience that she is as good as Marilyn.
5. 1958: The oldest music clip as we know it today was 'Dame si do bytu' - Ladislav Rychman.
6. With that and the invention of television more artists came to the public eye because of programmes such as Top of the Pops. These types of tv shows promoted artists due to their looks and music, and to get them out into the public to showcase their talent, making them more money.
7. In 1981, music videos breached onto mainstream TV with the launch of the US channel MTV. By the mid 1980's, and now playing a major role in music marketing, this channel begun the era of 24 hour a day music on TV.
A theorist that we have studied is called Michael Shores. He came up with a theory in 1984 which said that all music videos have recycled styles within them. The styles that are considered recycled are the narrative of the music video itself. Boy meets girl, boy falls in love with girl, boy can't be with girl, they find a solution to be together in the end. It could also be recycled styles within the three categories of cinematography, editing and mise-en-scene. This theory means that every music video has things in common with one another, It could be a music video of the Pop genre, or a music video from the rock genre.
1. In 1894 sheet music publishers Edward B. Marks and Joe Stern hired an electrician (George Thomas) and various performers to promote sales of their song 'The Little Lost Child'. Using a magic lantern Thomas projected a series of still images onto a screen simultaneous to live performances. This is now known as illustrated song - A step towards the music video.
2. In 1926 with the arrival of talkies many musical short films were produced.(Vitaphone shorts - warner bros) Animation artist Max Fleischer introduced a series of sing-along short cartoons called 'Screen Songs'. Walt disney went on to produce 'silly Symphonies' and especially 'Fantasia'.
3. Soundies, produced and released from 1940-1947, were musical films that often included short dance sequences, similar to later music videos.
4. Another major aspect that helped was musical films. Several well known music videos have imitated the style of the classic Hollywood musicals. An example of this is Madonna's - Material Girl. In this video she is imitating the well known singer and actress Marilyn Monroe as she was seen as an iconic figure of her time. Her is doing this is by conveying to the audience that she is as good as Marilyn.
5. 1958: The oldest music clip as we know it today was 'Dame si do bytu' - Ladislav Rychman.
6. With that and the invention of television more artists came to the public eye because of programmes such as Top of the Pops. These types of tv shows promoted artists due to their looks and music, and to get them out into the public to showcase their talent, making them more money.
7. In 1981, music videos breached onto mainstream TV with the launch of the US channel MTV. By the mid 1980's, and now playing a major role in music marketing, this channel begun the era of 24 hour a day music on TV.
A theorist that we have studied is called Michael Shores. He came up with a theory in 1984 which said that all music videos have recycled styles within them. The styles that are considered recycled are the narrative of the music video itself. Boy meets girl, boy falls in love with girl, boy can't be with girl, they find a solution to be together in the end. It could also be recycled styles within the three categories of cinematography, editing and mise-en-scene. This theory means that every music video has things in common with one another, It could be a music video of the Pop genre, or a music video from the rock genre.
Bob Dylan was the first artist to produce a music video which we recognize as a music video today. This video is beneath and is called 'Subterranean Homesick Blues' which was produced in 1965. This video is very important as it allowed the music industry to see what they could produce. This built the foundations of music videos for generations to come.
An example of a music video which has recycled the style of Bob Dylans music video is
It uses the idea of cue cards, however the artist uses a tablet instead of card written on. This shows how our technology industry has grown throughout the ages. Also half way through the music video he swipes the screen and a video appears and then the camera zooms into the tablet and the video plays, so this is a progression from Bob Dylan which is typical and what we would expect. Most of the video is also just one long shot, like that of Bob Dylan's.
Another example of this is The Midnight Beast - Booty Call. however
It uses the idea of cue cards, however the artist uses a tablet instead of card written on. This shows how our technology industry has grown throughout the ages. Also half way through the music video he swipes the screen and a video appears and then the camera zooms into the tablet and the video plays, so this is a progression from Bob Dylan which is typical and what we would expect. Most of the video is also just one long shot, like that of Bob Dylan's.
Another example of this is The Midnight Beast - Booty Call. however
The reason why these two music videos are similar is because both videos use props to develop the narrative. The video shows the artist, in a realistic setting, with props they use frequently, this creates verisimilitude for the audience so they can engage further into the product.
My genre that I have chosen is indie-pop, within this genre the most recycled styles are that there is a fade edit at the beginning, and the most common theme of songs are about love and sex. Most of the music videos that fall within this genre are normally of narrative story line with clips showing the artist performing.
Two examples of this idea are as follows:
Both these music videos have a lot in common in terms of recycled styles. Both songs are about love, both begin with a fading edit. Both show the artist performing the song, both have narrative other than the performance factor. Within both videos they wear the same type of clothing, which is conventional of the genre. Music videos have progressed from 1965, to now. Videos are also becoming more abstract which is giving the artist free roam on what they would like to explore. This factor gives the artist the opportunity to experiment and change the laws and expectation of the media. However, within the genre of Indie-Pop the conventions stay the same, they have stayed the same for the last few years, and will probably continue to for the next few years too. This is what the audience seems to like and engage most in, and this works as the sales for Indie music are very high at the moment and are becoming increasingly popular.
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