Evalutation Question 1

'In what ways does your media product use, develop, or challenge forms and conventions of real media products?'

At the start of the year for the research and planning we had to conduct a list on conventions that appeared in a music video, some conventions I followed whereas some I want against, this is to attempt to create my media product to stand out from the rest and to attempt to draw an audience in how it is executed. 
Some conventions I used and stuck with are the aspect of editing to the beat, as my song is indie-pop it means that there are some fast paced beats which I have edited my clips to fit with, but there are also some slow sections which then take over with some longer clips. You can see this through the use of my clips below. For the start of my music video I used quick pace editing, this was to match the song but to also get across what genre it is. An example of this is below:

As the narrative scene's are cut with some shots of performance clips which gets across the idea that it is indie-pop. As my first section is of a guy and girl in bed, this connotes to the audience straight away that it is going to be a love story, allowing the story to come across quickly lets the audience understand what is happening instead of keeping it a secret. My music video this way is easy to understand and straight forward. 

At the start, when the guitar is strummed I have edited it so that each strum resembles a straight cut edit, as it is an indie genre there is no techno beats that you would find in a stereotypical pop song like in the Top 40 UK chart, so this guitar strum resembles that beat that would be present in a pop song. Keeping this convention means that there are no long clips that would bore the viewer, it is fast paced and would keep the audiences attention. 

Another convention which I have gone along with is matching the action on screen to the lyrics which are said in the song. At various points in my music video I have done this, for example when the song says 'I've been walkin' around tryin' to figure out' both the male and female characters descend down the stairs. Another example of this is  'than I have got on my plate.' The male protagonist is then presented with a plate with food on which is handed to him by the female character. 
I also believe that my costumes fit with my chosen genre, as linking back to my research at the start of the year the female is wearing bits of clothing that i selected from a mood board i created and took ideas from this. 

This is the mood board I created and using this I found clothes which would be suitable for the music video, from this i derived a prezzie in order to determine which outfits would be suitable and which colours of clothing could help develop my narrative. This prezzie can be found here:

However the conclusion I made on this prezzie is now outdated as I slightly changed my narrative so only 1 female outfit was needed and this happened to be outfit 5. This was because the white shirt underneath the black connotes that she is innocent but the black shirt over the top is to show she is trying to hide how innocent she actually is. But the red skirt connotes the idea of love, and desire. I did however stick with the Dr.Martens, as they fit with the indie genre nicely. 

For the male characters I also tried to stick to the genre. I created like for the female cast, a mood board in which I would relate my genre to, to find out what conventional clothes would be. I found out that overall it is more smart/casual clothing. Button up shirts and jeans, with smart shoes. However, as my narrative involves them waking up, the costume for half the video tends to be pajamas. But as the male is wearing the brand 'Drop Dead' & 'Top man' clothing It still fits with my genre. 


On the editing side of my music video I have added in elements such as 'Flash forwards'. This aspect is not conventional of most music videos, however I feel this fits nicely, and the slow build up of music as the female character runs towards the lead male, is almost as if him playing is allowing her to understand her true feelings for him. This then shows the future of the main Male character and female characters future together. This links the lyrics of the song to the video as it brings across the message that even though people do wrong things and may stray from the correct path in life, everyone can have a second chance and will never be judged for it. These flash forwards are represented by a small flash of white, followed by the clip being a milky white colour. It took me awhile to figure out how i could give the videos an effect which did in-fact resemble the flash forward, as they are not typical in music videos, if some do this aspect it is normally always a flash back, but due to the genre being half 'Indie' this word means individual so if I allow my music video to offer the audience a different version of how music videos are seen, this will attract a larger audience as it is different and not the 'norm'.