Evaluation Question 3

What have you learned from your audience feedback?

From my feedback during the course of creating my products I gained feedback at various points throughout and this helped me to understand where I was going wrong and how I could fix various problems. 
Once I had finished production I then again reviewed everything I had been told to improve on and looked at my product to see if I had met the criteria. After feeling that I had done this, I asked a set of questions to determine whether or not people agreed.

Thinking of genre conventions do you think they fit with mine, and why? 

Due to me being able to know what the conventions of my genre are I had to tell all participants what the conventions of my products were by showing them a selection of music videos within the same genre as mine. Some videos I showed them were :
1. Phillip Phillips - Gone Gone Gone
2. Never Shout Never - Can't Stand it
3. The Fray - How to save a life
After watching these I then showed them my music video and were able to relate back to each music video with something they all had in common. 


Are there any parts of my products that you like/dislike or would change?



For this question all three people commented on different aspects. The male answering said that I could have changed the font size. However looking at the conventions of other posters within my genre, a similar font size is used. So this however I would not change, but one of the girls commented on how I didnt not include pink within my magazine advert, and I believe this to be true that I should have. I used pink for the CD within my digipak to resemble how much of a large factor this girl is for this album, and how much of an 'inspiration' she is. But I did not transfer this across to my digipak, so this is something I should have done. 
After asking these two questions I then asked all three people if they would watch my music video again and would they recommend it to other people? All three of them said they would, and have watched it again, and would recommend it to family. Two of the three said their family had also watched it after they told them about it.

Using the social media I was able to post my video online onto Facebook and YouTube and get comments back on my work to help me progress.

These comments and likes were a few from family and friends, they all gave positive feedback apart from one saying she didn't quite understand an aspect of something I had created. However I completely understand the justification of her answer, the music stopping during my music video is not conventional and challenges those conventions of most music videos as spoken about in question 1, so due to the fact that most of my family/friends listen to the top 40 they would not see videos such as mine where the music stops for a small section. Whereas people who listen to my genre of music a lot would understand why that it there, and as to why i researched this genre a lot so I could understand it better. 

Also due to posting my video onto youtube I was also able to see feedback through that via youtube having a selection of allowing people to comment on your videos and also like or dislike them. The feedback I was given on my music video told me that people liked my music video overall which is good. 

I conducted a questionnaire for my class mates and some family so I had some people of different ages. This photo on the left is this questionnaire.
I handed this questionnaire to 20 people and gathered the answers to help improve and understand what music videos do. 

Most people I handed this questionnaire seemed to be mostly from the age range of 15-24 and this is the audience I have targeted with my music video so the feedback from this helped me to understand what to do with my music video and if it would be successful.

The gender of the people who participated where 11 female, and 9 male. So this is almost half and half, So this then allows me to understand both responses from both and interpret them to see if the reaction is different or similar. 

As the younger generation now seem to live on the internet I expected the answer to this question be the internet however the high answer for TV surprised me. I expected a little less for that answer, so this shows me that I must post my video online to see what the response would be as most of my target audience spend the majority on there. Using Youtube would then be a perfect place to host my music video as it would get to a greater audience. 

This question was to determine what my chosen age range listens to the most to see what genre of music would be most liked when i produce my video. Choosing a song that my audience would like was crucial, there was no point choosing a genre such as Classical if no one would want to watch it again or recommend it to others.

 This question allowed me to see what my audience would do with it after they watched it. Seeing that it is a 50% chance for either watch it again and share it online is very good, this shows that not only if people liked my music video they would watch it, but they would also share it amongst their friends so my video would then reach a larger audience quicker. 

This question then helped me to understand whether music videos are a good source for promoting the song. This shows me that they are, the better the video it seems the most chance that the audience will then go out and buy it. As the music video is normally the promotional factor for the album promoting the single, this shows that music videos fulfill their purpose. 

Overall this questionnaire helped me to plan what I should do next within my planning and research and what actions to take in order to create and successful and effective product.